Elisabet Pons

Elisabet Pons, creative director at Mediapro Exhibitions, has made numerous contributions to the field, including creative direction, strategic leadership, and a strong commitment to accessibility, innovation, and storytelling.

With more than 15 years of experience in documentary film and TV at Mediapro, she infuses each project she manages with journalistic precision and storytelling richness. Her move into the museum and exhibitions sphere reflects her strong commitment to accurate, content-focused experiences that connect with a broad audience. Her expertise guarantees that every exhibition she oversees is visually striking and genuine both intellectually and emotionally.

Pons manages the entire creative process for Mediapro Exhibitions’ projects, from initial ideas to final delivery. She guides teams across design, content, and production, ensuring each project is crafted with accuracy, innovation, and attention to detail. Her commitment to quality is reflected in every stage, from clear storytelling to the smooth combination of media and technology.

She advocates for museum accessibility, promoting inclusive design that makes exhibitions welcoming for all visitors. Her leadership has integrated accessibility into Mediapro’s creative core.

Her notable projects include remodelling the Bernabéu Tour, interventions at the Oliva Artés Museum, the “We Are Data” space at Lausanne, and the Ferrari Gallery at PortAventura. Currently, Pons is directing the creative vision for all Mediapro Exhibitions projects, including a series of international sports museum projects opening in 2026 and 2027, and the upcoming Kutxa Fundazioa museum, scheduled to open in late 2026.

What truly distinguishes Pons is her innovative approach to transforming museums. She has played a key role in advancing Mediapro by promoting the creation of phygital spaces—hybrid environments combining physical and digital storytelling. Under her guidance, Mediapro Exhibitions has adopted immersive technologies and interactive formats that expand beyond traditional museum limits and attract audiences in fresh, engaging ways.