Erica McCay
Executive Creative Director
Valtech Themed Entertainment Studio
Erica McCay is a writer and designer of stories that connect people and place. Her work has spanned the fields of interactive theme parks, theatre, and play-based education since 2005.
Erica spent seven years working as an interactive experience designer for Universal Creative, including as the lead designer for the interactive wand experience in Wizarding World of Harry Potter at Universal Studios Hollywood and as co-lead designer for the land-wide game in Thea award-winning Super Nintendo World at Universal Studios Japan, Universal Studios Hollywood, and Universal Orlando Resort.
Erica McCay is a writer and designer of stories that connect people and place. Her work has spanned the fields of interactive theme parks, theatre, and play-based education since 2005.
Erica spent seven years working as an interactive experience designer for Universal Creative, including as the lead designer for the interactive wand experience in Wizarding World of Harry Potter at Universal Studios Hollywood and as co-lead designer for the land-wide game in Thea award-winning Super Nintendo World at Universal Studios Japan, Universal Studios Hollywood, and Universal Orlando Resort.
She received her MFA in Creative Writing from Stetson University and is an inventor on multiple patents including “Interactive gaming system” and “Systems and methods for a connected augmented environment.”
As Creative Director for Valtech’s Themed Entertainment Studio, Erica continues to design interactive attractions and lands for industry leading themed entertainment clients. Her “7 Principles for Creating Immersive Worlds” can be read on Medium here: https://medium.com/@erica.mccay/7-principles-for-creating-immersive-worlds-6c2e88ab900a
