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attractionsTECH by blooloop at ISE

Ferdinand Bolstraat 333, 1072 LH Amsterdam, Netherlands
attractionsTECH is the second partnership between Blooloop and ISE. The half day conference will explore how state-of-the-art technology is enabling theme parks, museums, water parks, zoos and cultural and heritage attractions to develop increasingly sophisticated and immersive experiences. Charles Read, Managing Director of blooloop, says: “A key development in the attractions industry has seen many theme parks and visitor attractions utilising sophisticated technologies to make their rides and attractions even more engaging and memorable for the visitor. This conference represents a great opportunity to hear from the operators and tech companies helping transform this business.” attractionsTECH will explore examples of successful rides, exhibits and attractions and see contributions from the operators and the leading players behind their creation. Key technologies discussed will be projection, AI, VR and shareable image capture. The event includes industry leading speakers discussing the technologies that impact attractions today. Topics include:
  • Concepts for projection technology
  • Technology enabling inclusivity
  • Visitors of the future with image capture technology
  • Virtual Reality: It’s not what you think it is
  • Integration of technology and best practice from Europa Park
Further details about topics can be found here. Programme with agenda available here. download Event to be held at the Hotel Okura between 9am and 1pm followed by a networking lunch. SPEAKERS Our speakers span the breadth of attractions technology, delivering insights into upcoming trends and the visitor experience of the future. Matt Barton Matt Barton 7th SenseMatt is Managing Director / CEO at 7thSense Design, a company specialising in advanced media serving and pixel management for markets such as Theme Parks, Planetaria, 3D Entertainment Theatres and Visitor Attractions. He is also the President of the Europe and Middle Eastern Division of the Themed Entertainment Association. Starting out in working life as a circus performer, Matt had a varied career before spending 12 years working honing his skills working on the development of display systems for the flight simulation industry in project and product management roles. Matt has a MBA from the Open University, UK, he joined 7thSense in 2012 and became CEO in 2015. Outside of his professional life Matt is a leader at 2nd Chailey Scout Group for young people with disabilities based in Sussex UK. Having been involved with the group for most of his life, he has witnessed many changes in the way people with disabilities are integrated into society and welcomed into a global organisation like Scouting. As an active group, 2nd Chailey have visited a number of theme parks and visitor attractions over the years and Matt has seen first-hand examples of inclusion and exclusion alike. Matt hopes to use his technology background and industry connections to look for opportunities to promote the use of innovations available in the industry to enhance the visitor experience for all and to create fully inclusive experiences. Laurence Beckers Laurence Beckers AlterfaceLaurence has over 18 years’ experience in the creative industries. She is currently Creative Director at Alterface, one of the world’s leading manufacturers of interactive and media-based attractions for theme parks and attractions. She was Project manager for Mons 2015 European Capital of Culture, coordinating international projects at the intersection of art, science and technology. She is experienced in managing international teams of artists and technicians and is a Member of the board of l’Institut des Arts et Diffusion, Louvain-La-Neuve. More details about Laurence’s presenation can be found here. Raphaël de Borman Raphael de Borman PicsolveRaphael is a creative entrepreneur who has over 20 years in the photo capture industry. In 2001, he co-founded ‘Eventattitude’ – the leading photo activation agency in Belgium. During his 10+ career in the event industry, he carried out numerous photo activations projects on major events across Europe. Three years ago, he took a leap out of his comfort zone to found his new company ‘’. With his mission to reinvent how visitors to world-class destinations capture their experience, he developed the innovative Super Selfie, a panoramic, supercharged take on the ‘Selfie’, instantly capturing the visitor and destination in one piece of engaging video content. Now working with Picsolve as part of a strategic partnership, Raphael is playing a key role in researching and developing new ways to empower visitor experiences with innovative capture solutions. Bob Cooney Bob Cooney -VR expert speaks at attractionsTECH by blooloop at ISE2019Always staying on the bleeding edge of technology, and able to predict both tech and business trends, Bob Cooney is widely considered the world’s foremost expert on location-based virtual reality. The author of the book Real Money from Virtual Reality, he is the go-to-market strategist behind the launch of some of the world’s most successful location-based entertainment products. He curates the location-based VR education programs for both Amusement Expo and VR Days and is the tech editor for Replay Magazine, the oldest and most widely-read publication dedicated to the family entertainment industry. Bob launched the world’s first successful laser tag company, Laser Storm, in 1990, which he took public after appearing in the Inc. 500 in 1996. He has also launched the first commercially successful VR arcade game, Beachhead 2000. Cooney has mentored some of the top VR manufacturers and operators, including Zero Latency, Hologate, Neurogaming, Virtuix, and others. Martin Howe Martin HoweMartin has over 30 years’ experience in designing and building technology-centric attractions for theme parks, science centers and museums. He has worked alongside many highly innovative and respected companies, including Electrosonic, Barco, and specialist flight simulation company SEOS. A creative ‘techie’ with a passion for creating realistic and engaging immersive experiences, Martin’s specialization is in high-resolution immersive spaces and interactive learning environments. Martin is a member of the board of directors of the GSCA (Giant Screen Cinema Association) and the DIGSS (Digital Immersive Giant Screen Specifications) Task Force. Chris Lange Chris Lange Europa ParkChris Lange is Creative Director and head of Mack Solutions, the in-house creative and design department at Europa-Park. The German theme park is one of the world’s leading visitor attractions and Europe’s second biggest theme park, attracting over 5 and a half million visitors in 2017. Chris is creatively responsible for all new attractions in the park as well as refurbishing projects and future expansion. Chris has almost 20 years in the theme park and entertainment business. He has worked as a Line Producer on commercials and music videos, created world class attractions and destinations for internationally known brands and worked for Merlin Entertainments Group as Creative Director for the Legoland Discovery Centers. His international work includes a role as Senior Art Director for India´s first Theme Park project – Adlab´s Imagica in Mumbai and as Senior Art Director for Genting Group in Singapore where he worked on the 20th Century Fox Movie World development in the Genting Highlands, Malaysia. He has designed attractions for high-profile IP including Ice Age, Night at the Museum or Sons of Anarchy. He also designed the Resort Worlds Jeju Myths & Legend Theme Park in South Korea. Chris is proud of creating many unique and exciting visitor experiences for audiences of all ages around the world. Dermot Quinn Dermot Quinn Digital ProjectionWith a background in Physics, Dermot spent the first twelve years of his career working in varied aspects of design and project management in radar components , and then satellite sub-systems. In 1996 Dermot moved to Manchester, joining Rank Brimar (shortly to become Digital Projection Limited), to help to take the first 3 Chip DLP projectors from the R&D phase through to production. Becoming R&D Director of the newly independent Digital Projection Limited, he experienced the rapid growth of DLP technology and was responsible for multiple evolutions of Projectors over the following years. More recently taking a broader role as Chief Operating Officer, but also retaining CTO responsibility, Dermot continues to explore how projection can evolve to provide innovative and differentiated solutions for applications in a range of market segments.


Thanks to our sponsors Digital Projection.   Digital Projection  


Tickets for the conference are €250 including entrance to ISE. SPECIAL DISCOUNT FOR BLOOLOOP READERS: 30% off with code BL3040450 Buy tickets here. More information here.

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