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LeisurUP is the new global B2B leisure event focused on Location-Based Entertainment.

The first edition will welcome 2,500 leisure operators & suppliers, media & brand owners, urban planners, cities & property developers in order to build unique, vibrant and lively experiences for places and spaces. 80 countries will participate in LeisureUP.

LeisurUp is organised by Reed Midem, organiser of MAPIC and MIPIM (the world’s leading property and retail property events). The launch of a dedicated leisure event answers the need to incorporate experiences not only for retail spaces, but for all kinds of physical places.

This year, MAPIC badge will give access to LeisurUp. All MAPIC registered participants looking to build memorable experiences for their locations will be able to visit LeisurUp for free with their MAPIC badge (your LeisurUp badge will only give you access to LeisurUp). If you’d like to register for both MAPIC and LeisurUp events please use the MAPIC registration platform to get your MAPIC badge giving you access to both events.

Who will be there?

LeisureUP will welcome international key players who wish to network, set deals and partnerships, and find industry insights in order to expand their business.

LeisurUp will gather all the international leisure industry leaders including leisure operators, leisure suppliers, leisure service providers, IP Owners, brands & media, retail destinations, urban planners, architects & cities, airports, travel retail destinations, hotel groups, etc.

Leisure operators are coming to LeisurUp to expand and meet with new shopping and leisure destinations, create synergies with new partners including service providers, brand licensors / IP owners as well as equipment manufacturers and to stay on top of the latest leisure industry trends. Some will also look for franchise partners & other operators in order to diversify their activities.

IP Owners, content providers, brand owners and media will be looking for leisure operators and new business partners in order to generate additional revenues by licensing a leisure experience with one of their brands.

LeisurUp will welcome designers, leisure consultants, architects, as well as leisure equipment manufacturers and suppliers looking to partner with leisure operators and leisure destinations in order to build and unique LBE experiences.

Cities, local & public authorities, retail destinations (landlords, brokers, developers), hotels & resorts, airports & stations will all be at LeisurUP. International leaders from the real estate and retail industry will be looking to build partnerships with leisure industry key players in order to build unforgettable LBE experiences to stream new revenues and drive traffic to their locations.

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