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International Book Launch – Worlds of Wonder

Dates

1st Feb 2019 07:30pm

Add to Calendar 01-02-2019 7:30 pm 01-02-2019 International Book Launch – Worlds of Wonder

Worlds of Wonder is the first handbook on experience design by Erik Bär & Stan Boshouwers. The launch event will cover the topic of the Experience Economy.

Pakhuis de Zwijger

Description

Experience Economy: Where are we heading to?

Last November, Erik Bär and Stan Boshouwers published the first handbook on experience design, Worlds of Wonder. We’ll celebrate the international launch of the book with a special guest; management advisor and American experience economy guru Joseph Pine.

Subject: Experience Economy: where are we heading to?

Reserve your seats for this event here.

The experience economy

20 years ago, American authors Joseph Pine and James Gilmore predicted the rise of the experience economy. A manner of value creation with personal experiences as the greatest differentiator. With hindsight we can say they were spot on. Experience as an economical offering has permeated in all domains of branding, marketing and organisational thinking.

BIS Publishers presents: Joseph Pine x Tinker 

Three speakers for the book launch of World of Wonders

What does B. Joseph Pine II think of this development? How did the authors get along after they hit on this powerful concept?

We discuss these questions in the context of our new book. The authors, Erik and Stan, of Worlds of Wonder – experience design for curious people, are the two pioneers in this sector. They explore the power of experiences for personal development and transformation that are, according to Pine, the final and last economical offerings in service design. The book covers 25 years of XD; and the forthcoming 25 years.

The launch will take place on Friday, 1st February; 8pm to 10pm (doors open from 7.30pm), at Grote Zaal, Pakhuis de Zwijger, Amsterdam.

Access is free, but sign-in is required. 

If you are unable to attend, a livestream of the event is available via www.dezwijger/live.

Location

Grote Zaal, Pakhuis de Zwijger, Amsterdam

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