Falcon’s Creative Group, a global leader in entertainment experience design, has announced the appointment of Mitchell Magill as president.
In this role, he will lead the strategic, creative, and operational efforts of FCG, driving growth and innovation in the planning, development, and execution of themed experiences and destination projects globally.
Magill brings over 20 years of expertise in leading diverse teams to create and deliver top-tier theme parks, attractions, live shows, and immersive experiences.
He has collaborated with renowned global entertainment brands, including Walt Disney World, SeaWorld, Busch Gardens, Discovery Cove, Royal Caribbean, and Princess Cruises.
Recently, he was the corporate director of creative experiences and entertainment for global theme park development at United Parks & Resorts. He played a key role in developing SeaWorld Yas Island in Abu Dhabi, one of the most ambitious entertainment projects in the world.
A creative leader with insight and expertise
“Mitchell is a rare talent and inspiring creative leader with a unique blend of strategic insight and operational expertise that will elevate our work to new heights,” says Cecil D. Magpuri, CEO of Falcon’s Beyond.
“His ability to unite teams around bold ideas and deliver transformative experiences makes him the perfect fit to lead our creative studio.”
Magill excels at leading cross-functional teams through all stages of the creative process, from initial ideation to opening day and beyond.
As president of Falcon’s Creative Group, he will utilise his extensive experience to manage important client relationships, direct creative and business growth efforts, and promote a culture rooted in excellence, innovation, and creative integrity.
“Falcon’s Creative Group has long been a beacon of innovation and storytelling excellence in our industry,” says Magill.
“I’m honored to join this extraordinary team and help shape the future of immersive experiences that inspire wonder, connection, and imagination around the world.”
Mitchell joins Falcon’s Creative Group during a period of rapid global growth, following the signing of a long-term strategic agreement with New Murabba, a PIF company, to develop visionary concepts and immersive experiences for The Mukaab, the iconic centrepiece of New Murabba.
The company has also previously announced other master planning and design projects with the Qiddiya Investment Company, focusing on creating a first-of-its-kind entertainment destination for Qiddiya City.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
