Mollie Dent-Brocklehurst, co-founder and CEO at Superblue, is a British art curator who served as the director of London’s Pace Gallery until 2015. At Superblue, she oversees the long-term vision and development of the company, spearheads its partnerships with artists, and curates Superblue’s experiential art centres, external collaborations and commissions.
Superblue Miami launched in Florida in 2021 with installations including an immersive environment by Es Devlin, a transcendent digital experience by teamLab, and a light-based Ganzfeld work by James Turrell. “Each of these artists provokes us to see our relationship to the world and each other in completely new ways,” said Dent-Brocklehurst. “Superblue is at the forefront of how we experience immersive art.”
Superblue allows guests to enjoy art outside of traditional museums and galleries. It was designed to showcase large-scale works that immerse and engage visitors as part of the art experience, with experiential art spread across 50,000 square feet. The company plans to expand its art venues in the US and internationally.
Under Dent-Brocklehurst’s leadership, Superblue launched an innovative mixed-reality art and gastronomy experience with dishes including a “mousse of roasted hopes”. It also teamed up with The Atlantic magazine and artist Glenn Kaino to open an immersive show called ‘A Forest for the Trees’ in Los Angeles.
Therme Art, which is part of wellbeing organisation Therme Group, is a strategic investor in Superblue. Therme Art works with artists and architects to commission and develop projects for wellbeing resorts. The company combines digital art experiences with wellness attractions.
“There is a tremendous alignment of values and vision between Superblue and Therme Group in our shared belief in the role that artists play in our wellbeing as individuals and as a society,” said Dent-Brocklehurst.