Neil Connolly
Creative Director
Immersive Everywhere
Neil Connolly, creative director at Immersive Everywhere, is an award-winning writer and creative leader who has spent nearly two decades pioneering playable and immersive entertainment.
His work spans theatre, attractions and interactive experiences, including The Crystal Maze Live Experience, Tomb Raider: The Live Experience, Chaos Karts and Peppa Pig: Surprise Party.
Connolly’s recent work on The Traitors: Live Experience demonstrates his ability to translate established intellectual property into participatory entertainment. He led the creative vision for adapting the hit television format into a live experience where audience behaviour, social interaction and gameplay drive the story.
Combining live performance, show control and branching decision-making, the production operates at commercial scale in London’s West End.
His wider portfolio includes Peaky Blinders: The Rise, Doctor Who: Time Fracture, The Great Gatsby: New York and The Snowman and The Snowdog. In 2019, he also created an immersive experience for Queen Elizabeth II during Sainsbury’s 150th birthday celebrations.
One of his nominators says Connolly has a rare ability to honour original intellectual property while creating experiences that resonate with audiences. His work bridges immersive theatre, competitive socialising and interactive technology, helping shape the evolution of location-based entertainment.
