Blue Telescope, a media and design studio that creates interactive and narrative experiences, has unveiled a brand refresh.
The firm says that, like many in the industry, it has been too busy over the past 25 years doing the work for others to do the work for itself. However, it became increasingly apparent that there was both an obligation and a desire to update the brand, in order to play in the same arena as the company’s increasingly higher-profile partners and clients, and to feel more in line with its identity.
The team made Blue Telescope the client and applied their best practices to themselves, approaching the rebrand collaboratively, with rigour, and with sights set on a cohesive story calibrated to resonate with the intended audience.
“We’re finally inhabiting our true identity”
Blue Telescope invited the whole team to participate in creative charrettes and listening sessions, benefiting from the diverse perspectives and experiences of everyone at the table. It audited existing brand collateral, studied the industry landscape, and even created a zine to circulate internally, rallying the team around the new vision.
“Our goal was to create a brand mark that reflects our personality, taste, and collective forward-thinking vision,” says senior creative designer, Reese Patillo. “Smart and confident, yet warm and approachable with a dash of playfulness.”
The brand also responds to this moment, where digital and physical spaces are increasingly integrated and brands, themed experiences, and museums share more of the same vocabulary. With a clean, adaptable design, it complements a variety of industries and works in harmony with partner and client brands alike.
“This refresh reflects who we’ve always known ourselves to be and lets us broadcast it into the world. It feels like we’re finally inhabiting our true identity,” adds principal and managing director Trent Oliver.
“As we step into more high-profile projects, we’re excited to lead with a brand mark that communicates the depth of our expertise and the diverse range of work we deliver to partners across industries and around the globe.”
Last month, Blue Telescope shared insights into designing projects to spark emotional connections.
