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Mad Arts expanding immersive art museum in Florida

Permanent venue will offer year-round exhibitions and educational programmes

Mad Arts immersive art museum
4th Dimension by OLO creative farm

Mad Arts is expanding its museum for immersive art in Dania Beach, South Florida. The new 50,000-square-foot space will open on 24 January 2024.

The permanent attraction will offer year-round exhibitions, educational programmes, immersive installations and technology-driven artworks. It has more than triple the current gallery space, as well as an outdoor garden.


"I'm proud we can bring this intersection of art and technology to a permanent home here in Dania Beach," said Mad Arts executive director Marc Aptakin.

Mad Arts immersive art museumSirens by Studio McGuire

"Our new expansion enables us to broaden the diverse spectrum of immersive art installations, educational programs, site-specific installations and permanent commissions.

"For the opening of the Mad Arts Museum, we are showcasing a range of artistic voices and perspectives across sectors on a local, national, and international level."

The museum will debut with more than 20 exhibitions. Highlights include an installation by Canadian artist LP Rondeau and co-produced by Elektra, and a sound installation by local artist Richard Vergez.

Immersive installations and tech-driven artworks

On the new second floor, Mad Arts will display the work of Japanese artist Makoto Tojiki, three holographic projection sculptures by Studio McGuire, and a laser sound and water installation by JS Baillat.

Also on display will be three site-specific installations by Mad Arts’ engine collaborator MadLabs – 'Luminescent Sylva', 'Infinite Dimensions' and 'Nano Groove'.

In the UK, Wake The Tiger has set the opening date of its new expansion for 2 February 2024. The immersive art experience is adding a new level of rooms and installations.

Lead image credit: 4th Dimension by OLO creative farm