With each series, a different character or concept will “takeover” the park and provide fun special offerings to experience with friends and loved ones.
The Minnie themed first event is titled “Minnie’s Funderland”. The concept of the event is that Tokyo Disneyland has transformed into a colorful world from Minnie’s imagination (called “Funderland”). She has transformed the park to be full of her favorite colors and items and is inviting everyone to join her in this fantastical and cute dream world.
Donald’s Quacky Duck City was the second event in the series. The concept of the event was that the park had transformed into the world of Donald’s dream, Duck City, where he is the ultimate super star.
These brand activations include:
- New Daytime Parade
- Decorations transforming the park into these dream worlds
- Phot spots and props for fun photos
- 28 new merchandise items with fun and silly themes
- 19 limited time items themed to the specific Characters including sit down dining and take out options
- Hotel room overlays and hotel restaurant exclusive theme food and beverage offerings
- Special one-day monorail ticket with the event art
