ISO-Gruppe, a specialist provider of cutting-edge IT solutions for the attractions industry, has shared how the ISO Internet Booking Engine (IBE) helps visitors to tailor their stay, combine tickets, accommodation and extras, and seamlessly complete the booking process.
Holger Voss, director of business development, says: "Today’s guests expect control over their experience, whether they want to book one or several rooms, choose full- or half-day tickets, or simply enjoy full transparency and simplicity throughout their trip-planning process.
"Our IBE guest journey delivers exactly that, an intuitive, flexible booking flow that meets these expectations."
Modular, adaptable solution
A versatile platform designed to meet both visitor expectations and operator requirements, the standard ISO IBE is equipped with powerful, ready-to-use modules that simplify bookings and speed up time-to-market.
An intuitive, step-by-step interface guides visitors through the booking process, increasing conversions and reducing friction.
The IBE integrates seamlessly into attraction websites and mobile apps, allowing visitors to book at any time, anywhere, with a consistent experience across all channels.
With automatic email or SMS confirmations, the workload is lowered, and visitors receive immediate reassurance.
Together, these functionalities offer a future-proof foundation for amusement parks seeking to update and simplify their booking process.
Furthermore, the ISO IBE can go beyond the standard setup and adapt to each park’s unique requirements. From destination resorts to regional family parks, the system can be configured to align with different business models and visitor experience objectives.
For visitors, the solution offers fully customised packages, such as combining tickets, hotel stays, and add-ons. Additionally, it offers multi-language and multi-currency support for venues welcoming international guests.
For parks, ISO IBE enables the creation of dedicated logins and exclusive offers for travel partners, agents, or resellers. Both payment providers and loyalty programmes can be integrated, offering visitors a smooth, secure checkout and making it easy to collect or redeem points during booking.
The solution can also connect directly with accommodation, activity, and transportation partners to expand attractions' product offerings and increase average cart value.
This adaptability guarantees that every park can create a booking process that fully aligns with its brand, operations, and visitor expectations.
Empowering visitors & supporting service teams
ISO IBE's Manage My Booking functionality makes it possible for visitors to review, update, or complete their reservations independently, which lessens call centre inquiries and frees up service teams to focus on more complex guest needs.
Visitors benefit from complete transparency and control, ranging from updating personal details to changing dates or adding extras. This not only increases convenience but also creates further upsell opportunities, allowing guests to easily add tickets, upgrades, or services by themselves.
Artur Isaak, director of international projects, says: "A strong IBE with a Manage My Booking feature not only simplifies the booking process, but also empowers guests, increases upsell potential, and reduces the workload on service teams."
The IBE can be implemented gradually as a complementary sales channel for short-break holiday packages. Its modular design allows it to expand with future requirements. Ongoing updates ensure that the platform stays modern, reliable, and in line with current market expectations.
Going beyond single-room bookings or tickets, the ISO IBE supports customisable short-break packages with seamless upselling, all managed within one easy-to-use system.
By enabling Manage My Booking, venues allow visitors to modify or upgrade their reservations independently, boosting satisfaction and reducing workload for service teams.
This blend of flexibility, personalisation, and automation enhances revenue potential and improves the overall visitor experience.
Earlier this year, ISO-Gruppe released Travel:up, a video marketing tool that provides operators with new opportunities to cross-sell and upsell by replacing the traditional booking process with personalised multimedia communication.
