As celebrated by The blooloop Innovation Awards, The JOHN WICK EXPERIENCE Las Vegas, located at Area 15, has quickly set a new standard for innovation and excitement in the location-based entertainment industry since opening in March 2025. When creating a new attraction, including a blockbuster brand like John Wick, there are additional responsibilities to the franchise and its fans, and the attraction must meet and exceed industry standards and expectations on every level.
Part theme park ride without the ride, part live stage show without the stage and part escape experience with stakes so high guests forget they aren’t real, the JOHN WICK EXPERIENCE Las Vegas defies comparison and exemplifies innovation.
Guests are immediately plunged into the intense, enigmatic world of John Wick as they step inside the JOHN WICK Las Vegas Continental. With more than a dozen highly themed rooms, interactive gameplay, character interactions and challenges it is a neon noir blend of decadence, storytelling, and action. Two high-style bars offer themed cocktails, and a retail shop provides bespoke merchandise.
Developed especially for Las Vegas, the specificity of place for this attraction is also groundbreaking. Within the films, Continental hotels exist around the world, but prior to the opening of this attraction no one had ever seen the Continental Las Vegas. John Wick film maker Chad Stahelski collaborated closely with the Lionsgate team building on the existing lore and mythology of the franchise specifically for this destination, expanding the world of the films while remaining utterly authentic.
While maintaining universally high quality standards, every guest has a unique experience made possible by exceptional interactors, and best-in-class operations and show control teams. With cinematic design, art direction, and innovative integration of technology the world of John Wick is not only experienced by but impacted by guests. Guests are known by name and no two visits are the same. Through innovative use of robust pre-existing technology and show control systems the small operations team provides efficient and consistent customisation as the attraction pulses guests continually through ten hour days.
Fans of John Wick expect luxury and a distinct brand of elegant hospitality at the Las Vegas Continental. From the moment guests arrive the front of house staff blends seamlessly with interactors and the practicalities of guest management are woven into their immediate immersion in this bespoke world.
Ongoing connections from the ticketing platform, to the reservation communication system, to secure check in are managed deftly to maintain guest immersion while providing operations and show control with a dependable flow of information critical to customization from technical elements and interactors throughout the attraction. This constant influx of specific information keeps the experience fresh and dynamic for the guests and the entire attraction team.
Together, Lionsgate, Area 15, and Egan Escape Productions strategically united best in class expertise to create something truly original. In addition to traditional collaborators for location based entertainment, video game design company, Behaviour, the stunt team behind the John Wick films, 87eleven, and some of the best mixologists in Las Vegas were key team members. Extensive creative input from the film makers ensure that this attraction remains true to the franchise while allowing fans the freedom to dive even deeper into the world.
Creating the JOHN WICK EXPERIENCE Las Vegas on a carefully targeted budget required innovation but not compromise. It delivers an elevated, personalized, world class experience and sets a new standard of excellence. Luxe feel at a responsible budget combined with an efficient production process has positioned the attraction for on-going success, ready to welcome fans for years to come- proving you don’t have to have a blockbuster budget for a blockbuster experience.
Partners
- Producing Partners - Lionsgate, Area 15
- Producing / Operating Partner - Egan Productions
