Creative World (HQ) at LEGOLAND Shanghai Resort is a bold new icon – an architectural statement where imagination takes center stage. Towering above the entrance, a giant Minifigure greets guests, heroically lifting the Big LEGO Coaster track. This dynamic structure isn’t just eye-catching – it’s alive with motion, creativity and fun. Guests can even embark on a boat ride that circles the building – a playful preview of the adventures waiting inside.
As the resort’s creative core LEGO’s iconic “build-and-play” philosophy converges with Shanghai’s dynamic spirit, inviting guests into co-creators through interactive technology and collaborative storytelling. Through immersive attractions, architectural marvels, and cultural landmarks, HQ delivers a multi-generational experience that celebrates the power of creativity to bridge imagination and reality.
Rooted in the philosophy that “every big idea starts small,” this zone serves as a portal to a world of boundless creativity. Let’s start the tour.
1. From large to small — Infinite details in the miniature world
HQ building- Park Hub
Façade
- The HQ Building’s facade serves as a theatrical prologue to the zone’s magic: a colossal LEGO brick structure, giant LEGO bricks (750x scale) with a giant Dada symbolizing the superpower of creativity. It makes people feel as if they are in a kingdom of LEGO.
Interior
- LEGO history zone will open the experience by celebrating the heritage of the family owned business
- LEGO learn zone will open the guests' eyes to the infinite world of LEGO play.
- LEGO tools zone will teach our guest that endless possibilities of play can lead to endless engineering possibility.
- LEGO create zone: guest will meet one of our master model builders via live stream form the model workshop.
- MiniLand: The indoor Miniland showcases many famous landmarks and locations, including the skyscrapers in China, famous Chinese Water Towns, and local Shanghai landmarks such as The Bund, Shikumen, Huangpu River, Jing'an and Longhua Temples, the Pudong downtown cluster, and many more famous landmarks and buildings in China!
2. From small to large — Awakening of creative energy
The BIG LEGO Coaster - the flagship attraction
Outdoor and Indoor Queue
- Guests queue through the entry corridor of the Brickerizer, passing whimsical mechanical machinery and the dazzling lights and sounds of the Creativity Extractors overhead.
Guest Journey
- Welcome to LEGO Creative World, home of Dada (Giant Minifigure), Professor Brick and the BIG LEGO Brickerizer, which is the heart of the BIG LEGO Coaster, the place where every big idea truly becomes big!
- Once guests master their creative energy, they become Creative Geniuses, qualifying them to ride the biggest LEGO® Roller coaster ever, where they'll see some of Professor Brick’s masterpieces!
3. From fast to slow — Immersive slow travel
LEGOLAND Boat Tour
- Embark on an adventure around LEGOLAND Shanghai aboard one of six themed boats (Bricktopia, LEGO City, LEGO Friends, LEGO Monkie Kid, LEGO Ninjago or LEGO Castle) by water. In the lagoon surrounding LEGO Creative World, characters and scenes from each themed land come to life!
- Outdoor Miniland: A first for LEGOLAND Resorts, the LEGOLAND Boat Tour in Shanghai captures enchanting scenes from each themed cluster, plus a bustling re - creation of the famous Chinese Water Towns, Fengjing Village (a famous ancient town in Jinshan) and an outdoor Miniland showcasing China’s tallest towers, and famous landmarks unique to Shanghai.
60m LEGOLAND Observation Tower
- Ascend Shanghai LEGOLAND® Resort’s iconic 60-meter Observation Tower, a towering landmark that offers an immersive visual feast of the entire resort from its highest point.
Conclusion
Creative World (HQ) is more than a theme park zone—it’s a bold testament to the transformative power of creativity. By merging LEGO’s timeless “learning through play” philosophy with Shanghai’s cultural vibrancy, HQ evolves into an ecosystem where every guest becomes an innovator, every brick serves as a connection - sparking building block, and every moment celebrates human imagination.
To align with the Family award criteria: We’ve curated multi - generational experiences: from intergenerational LEGO building challenges (empowering grandparents, parents, and kids to co - create) to story - driven rides with layered narratives. These designs ensure every family member, regardless of age, can contribute, connect, and enjoy collectively, directly answering how we craft a shared, inclusive journey for the whole family.
Partners
- FORREC Concept design
- Century 3 (Shanghai) Inc.
