Licensing Expo 2027 takes place from 25–27 May 2027 at the Mandalay Bay Convention Center in Las Vegas. Organised as one of the world’s leading trade shows for brand licensing, the event brings together brand owners, licensees, retailers, manufacturers and promotional specialists to create new partnerships and explore the latest opportunities in consumer products, entertainment, gaming, publishing, lifestyle and location-based experiences.
A major marketplace for brand licensing
Licensing Expo is positioned as a global marketplace where brands and manufacturers come together to turn intellectual property into products, experiences and collaborations. According to the organiser, the show features 5,000+ brands on display and attracts 10,000+ unique attendees, making it one of the largest events of its kind in the licensing sector. The exhibitor mix spans categories including entertainment, gaming, fashion, publishing, food and beverage, sport, corporate brands, technology, toys and theme parks & live events.
For companies in the visitor attractions space, Licensing Expo can be especially relevant as a place to explore brand partnerships that extend into themed entertainment, live events, retail programmes, merchandise, immersive experiences and location-based attractions. It offers a chance to meet rights holders and agents, assess trends in fandom and consumer culture, and discover brands that could translate into experiences, products or collaborations.
Networking, insights and new deals
Alongside the show floor, Licensing Expo offers networking opportunities, educational content and an event planning platform designed to help attendees schedule meetings and make the most of their time onsite. The event is aimed at professionals across the licensing ecosystem, from brand managers and agents to retailers, manufacturers, entertainment companies and experience creators.
More Info
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