UK museums celebrate Museum Meme Day

Museums in the UK have celebrated ‘Museum Meme Day’ by posting captioned pictures of their artefacts on Twitter.

Many of the Twitter accounts behind popular UK museums posted a meme related to art, history and even the people that visit. It follows a popular trend of Classic Art memes, where pictures of famous artworks were captioned.

A meme is an internet phenomenon that usually consists of a recognisable image with a humorous or relatable caption added.

The memes added new captions to classic artefacts in their collections:

Others, including the Natural History Museum and National Football Museum, made a comment on the visitors and their behaviour:

VisitEngland recently released data about English attractions and their use of marketing and digital media.

17% of visitor attractions increased their marketing spend in 2017, while 10% decreased. Those that increased tended to be those that saw an increase in visitor numbers, growth predominantly driven by overseas visitors.

93% of attractions have a website, 89% use some form of digital communications (a slight increase on previous years). More than one third have an online booking system, at 37%.

Digital communications appear to be working. The attractions that used them saw a 2% increase in visitors. The attractions that did not saw a 3% decline.

For the second year in a row, Instagram and Pinterest are becoming more in use by visitor attractions. 44% now use the social networks, up from 22% in 2015. However, it does appear that attractions are narrowing in on their social media use – the proportion of sites using “other” social media has more than halved since 2016. This suggests attractions are investing more time into the mainstream social media.

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