Museums in the UK have celebrated ‘Museum Meme Day’ by posting captioned pictures of their artefacts on Twitter.
Many of the Twitter accounts behind popular UK museums posted a meme related to art, history and even the people that visit. It follows a popular trend of Classic Art memes, where pictures of famous artworks were captioned.
A meme is an internet phenomenon that usually consists of a recognisable image with a humorous or relatable caption added.
The memes added new captions to classic artefacts in their collections:
— Ashmolean Museum (@AshmoleanMuseum) August 22, 2018
— NaturalHistoryMuseum (@NHM_London) August 22, 2018
— Nat. Football Museum (@FootballMuseum) August 22, 2018
— V&A (@V_and_A) August 22, 2018
— Field Museum (@FieldMuseum) August 22, 2018
— English Heritage (@EnglishHeritage) August 22, 2018
VisitEngland recently released data about English attractions and their use of marketing and digital media.
17% of visitor attractions increased their marketing spend in 2017, while 10% decreased. Those that increased tended to be those that saw an increase in visitor numbers, growth predominantly driven by overseas visitors.
93% of attractions have a website, 89% use some form of digital communications (a slight increase on previous years). More than one third have an online booking system, at 37%.
Digital communications appear to be working. The attractions that used them saw a 2% increase in visitors. The attractions that did not saw a 3% decline.
For the second year in a row, Instagram and Pinterest are becoming more in use by visitor attractions. 44% now use the social networks, up from 22% in 2015. However, it does appear that attractions are narrowing in on their social media use – the proportion of sites using “other” social media has more than halved since 2016. This suggests attractions are investing more time into the mainstream social media.