Immersive art company Meow Wolf has announced Matthew Henick, a veteran of Epic Games, Deep Voodoo and Meta, as its new CEO.
Henick will begin his new role on 27 April and joins the company as it prepares to open its new Los Angeles exhibition late this year – its largest and most ambitious to date.
In addition, Meow Wolf is planning a New York City installation, expected to open in late 2027.
Matthew Henick
"Matthew brings a remarkable combination of media, technology, and immersive experience leadership at exactly the right moment for Meow Wolf," said Christopher Sobecki, chair of the board.
"With the company expanding both its geographic footprint as well as its new media presence beyond the four-walls, the board is confident he is the right leader to build on Meow Wolf's artistic foundation while guiding its growth in a rapidly-evolving entertainment landscape."
Henick joins Meow Wolf from technology company The Trade Desk, and previously served as CEO of creative AI and visual effects studio Deep Voodoo, founded by South Park creators Trey Parker and Matt Stone.
Prior to that, he led metaverse development at Epic Games, driving the strategy for Fortnite's immersive digital world,
Earlier in his career, Henick served as VP of content strategy and planning and product marketing at Meta/Facebook, and as head of BuzzFeed Studios.
"The first time I walked through a Meow Wolf exhibition, I felt wonder and connection – to the art, to the strangers around me, and the artists who create these miracle places," said Henick.
"My job is to make sure millions more people get to feel that, whether they walk through our portals or encounter Meow Wolf in entirely new ways."
Meow Wolf's previous CEO Jose Tolosa stepped down last year. Board member Rebecca Campbell, a former Disney executive, took on the role of interim CEO.
"Rebecca brought exactly the kind of strategic, experienced hand this moment called for," said Sobecki.
"She protected the integrity of the search, kept the organization focused, and made sure we didn't settle. Meow Wolf is a better company for her leadership, and we're fortunate she'll remain part of it."
Images courtesy of Meow Wolf
