Meredith Sims

Meredith Sims is a writer, director, and key creative lead for location-based experiences and entertainment at TAIT. Working for more than a decade to craft immersive projects across multiple markets and industries, Sims has focused on layered storytelling, interactivity, and guest engagement.

Her past work in the industry has seen her collaborate with themed entertainment brands and developers such as Universal Creative and Warner Bros. Discovery. Her experience with both established and original IP also extends beyond location-based parks and attractions, to museums, cultural centers, cruise lines, and mixed-use developments.

“Whether at home or around the world, Meredith strives to create immersive experiences that, even at their most fantastical, connect participants to the core of the human spirit. Her ultimate goal with every project is to craft realms that awaken wonder, emotion, connection, and meaning to all who step inside, using story and play to inspire audiences at every level,” said one person who nominated Sims.

“Through her creative range, narrative leadership, and commitment to meaningful participation, Meredith is helping redefine what an immersive experience can be. She creates worlds that foster wonder, emotion, and connection, leaving participants with something that lasts well beyond the experience itself.”

Another said: “She’s the future and present of this industry; the type of creative who immerses themselves in an IP so that she can immerse others. The type of creative who knows how to navigate the cultural changes in the world, and who inspires others.”