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7thSense’s Medialon Showmaster LE controls drive-in Van Gogh exhibition

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Medialon van gogh exhibit

7thSense Design, the multi-award-winning media solutions specialist, has helped deliver a socially-distanced drive-in Van Gogh exhibit, thanks to its Medialon Showmaster LE show control system.

7thSense Design is pleased to announce that its Medialon Showmaster LE show control solution has been installed by Production Resource Group (PRG) to provide show control for the Immersive Van Gogh Exhibit in Toronto, Canada. This five-storey immersive show brings the world-famous works of art to life using light, sound and movement.

Producers adapted the digital art show in response to the global pandemic, to produce the world’s first immersive drive-in art experience. Before launching in July, art director Massimiliano Siccardi announced plans to make the exhibition COVID-safe by designing space for up to forty cars to visit at any one time. People can also visit on foot as the show has social distancing circles in place.

7thSense Medialon Van Gogh Exhibit

The Immersive Van Gogh Exhibit

During the 35-minute show, visitors can see forty works of art by Van Gogh, including well-known pieces such as The Starry Night and Sunflower. The paintings are projected within a 600,000 square-foot space, which has 8 metre high walls. The project includes 52 Panasonic projectors, a VUEaudiotechnik audio configuration streaming an original classical composition by Luca Longobardi and a GLP lighting system.

All of the AV components for the immersive exhibition, including the projection system, media servers, lighting, and synchronisation, are managed by 7thSense’s Medialon Showmaster LE show control solution.

7thSense Medialon Van Gogh Exhibit

Lighthouse Immersive lead on the design and production of the show and PRG was responsible for system design and integration. Chris Arsenault of Armour Technical, who was contracted by PRG for the commissioning of show control and projection systems, says:

“The Medialon product line is very dependable and can support any technical show control requirement. From start to finish, the functionality of Showmaster LE, with the technical support of the Medialon team, helped us with seamless installation of the exhibit.”

Bobby Klimuszko of PRG says, “One of the best ways to ensure your production’s success is to leverage the trust and working relationship that you’ve put into team when it comes to gear selection. Integrating the Showmaster LE into our FOH system was exactly what we needed to capture and execute the full needs of the show run. It’s been rock solid since day one.”

7thSense Medialon Van Gogh Exhibit

Showmaster LE is an all-in-one show controller fitted with interfaces for show protocols such as DMX, MIDI, Serial, and digital I/O. The show control solution is capable of controlling and synchronising dimmers, lighting desks, video projectors, video servers and sound processors.

Eric Cantrell, 7thSense’s Director of Products, says, “We are proud to see Showmaster LE at work in such a unique installation that overcame challenges presented by COVID-19, thanks to the creative and technical efforts of the team. It has become an experience that has embraced social distancing with a truly innovative approach!”

Medialon became a 7thSense product line following the merger of the two companies in October 2020.

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charlotte coates

Charlotte Coates

Charlotte Coates is Features Editor at Blooloop. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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