Lord Cultural Resources, the world’s largest cultural professional practice, welcomes Yvonne Tang to her new role of Director, Visitor Experience. Tang will lead the team responsible for ensuring that the visitor experience is built into every aspect of the company’s consulting work, from master planning and digital strategy to facility plans, markets and branding, as well as in exhibition concept design.
“This past year has shown that the role of culture has never been more important,” says Tang. “Our cultural institutions and public spaces are homes for stories with local content and global significance.
“They reflect many perspectives — both good and bad, and provide places for learning and growth. By placing experience at the centre of what we do, we help our clients share stories, grow community pride, and lead change in their world.”
An industry veteran
Tang has worked at Lord for 20 years and brings a huge amount of creativity and knowledge to this role. During her time with the company, she has worked on more than 80 well-known projects around the globe, including work with the Grand Egyptian Museum, the University of Michigan Natural History Museum, the Canadian Museum of Immigration at Pier 21 and the Smithsonian.
She realises the importance of placing people at the heart of museum strategy, saying: “We use the term ‘visitor experience,’ but it’s even more than that. A successful strategy also incorporates the experiences of leadership, staff, volunteers, supporters, and especially members of the broader community — cultural institutions are for everyone.”
In addition to her previous work as a board member and her current work with the Museums Association of the Caribbean, Tang has spoken at museum events and symposiums around the world.
She is also the co-founder of Link Coalition Toronto, which establishes support programmes for those experiencing family violence, such as the SafePet programme which provides pet fostering services for those escaping from domestic abuse.
Last month, the company also announced that Joy Bailey-Bryant has been appointed to the position of President of Lord US.