Las Vegas is now home to the Paradox Museum, a collection of mind-bending and eye-tricking exhibits “where nothing makes sense, but everything is real”.
The new attraction includes 90 puzzling exhibits and illusions. Each exhibit is interactive and educational, with accompanying information about the science behind optical illusions and perceptual effects.
Staff are available to guide guests as they explore the immersive experiences on offer and learn about vision, perception and the human brain.

“A first-of-its-kind experience in Las Vegas, Paradox Museum not only provides attention-grabbing, entertaining moments but also leaves visitors in awe as they ponder what they just witnessed,” said Marc Gregory Tipton, regional sales and marketing manager at the Paradox Museum Las Vegas.
The Instagrammable museum also contains Las Vegas-themed exhibits, including the Upside Down Room, which is inspired by the city’s strip clubs, and the casino slot machine-themed Ambiguous Shapes Room.
All objects and people in the Upside Down Room will appear to defy gravity, while guests’ bodies will be split in half in the Paradox Sofa exhibit.
At the 11,000-square-foot museum, visitors can “encounter new perspectives” and “defy reality, live their own experiences and take unbelievably cool photos and videos”, the Paradox Museum said in a press release.
Las Vegas-themed rooms
Additionally, the museum includes the Paradox Boutique, which sells souvenirs, games, clothing, accessories and gadgets.
“Meaning ‘contrary to expectation’ or ‘incredible’ in ancient Greek, the word paradox is defined as the opposite of or contradictory to common sense,” said Tipton. “Real paradoxes are things that, if true, are false and, if false, are true. Our exhibits will make visitors think again and again about what is real as they question their own reality.”
Founded by the Paradox Group, the new venue joins two other Paradox Museum locations in the US and five locations in Europe. One of the US sites is at American Dream, New Jersey’s entertainment, shopping and dining destination.