Petersham Group, a leading international leisure business consultant, has announced that it will be expanding its team of associates with the addition of business development consultant Sarah Bagg.
The move comes as the leisure sector begins to recover from the impacts of the pandemic, as Petersham Group’s CEO and founder, Keith Thomas, explains:
“After a rocky couple of years for parts of the leisure sector, it’s great to see so much fresh activity and enthusiasm for growth, with many new projects now starting to surface. To reflect this newfound energy within the sector and to add to the experience that we can offer at Petersham Group, we have forged several exciting new partnerships with industry experts to add to the breadth of our existing team.”
Experienced professional joins firm
“Sarah joins us with a wealth of knowledge and experience across the attraction, leisure and hospitality sectors, having held senior roles at TVAC, Chelsea Football Club, Vinopolis Wine World Plc, and more recently TOR Systems,” adds Thomas.
“Sarah’s commercial, operational and director level experience will be pivotal in forging new partnerships, as well as joining us in project delivery and operational support for our clients. We look forward to forging a successful partnership over the next years.”
Having been both a supplier to the sector and a client, Bagg is ideally suited to advise clients approaching capital expenditure projects, the procurement of digital solutions, improving income generation, and operational and team performance management.
Petersham Group, a specialist consultancy working right across the experience economy, was established in 2001. The team has a huge amount of experience gained as developers, operators and consultants on projects ranging from visitor attractions to sports venues; from historic properties to museums; from aquariums and zoos to family entertainment centres and from hotels and restaurants to resorts.
