Skip to main content

Solomon Group launches SolomonNOW, SolomonHERE & SolomonNEXT

News
Solomon Group rebrand

New rebrand & expanding leadership team supports company’s ambitious growth plans

Solomon Group, an award-winning leader in exhibit fabrication, AV systems integration and live event production, has announced a rebrand, following its continued growth in 2022. The newly launched brand identity has been designed to reflect the firm’s diverse set of skills and clientele.

Moving forward, the company’s three specialities will be known as SolomonNOW (Live Events), SolomonHERE (Themed Environments), and SolomonNEXT (Experiential Technology). The brand refresh also includes a new hero logo and messaging, alongside a brand-new website and a tagline – Made for This – that communicates the creativity and flexibility that Solomon Group brings to each distinct project that its teams work on.

Showcasing the company’s expertise

The new identities for Solomon Group’s three threaded specialities showcase the firm’s individual success in each line of work, as also demonstrated by its portfolio of high-profile projects for clients like Coca-Cola, ESPN, dick clark productions, the International African American Museum, and Caesars Superdome. The company has a reputation for excellence in event production, themed environment fabrication, and complex technical integrations.

The thread that ties these three aspects of the company’s services together is a collective focus on the live experience, with the team working to create memorable new moments for guests. Gary Solomon, Jr., co-founder and CEO, says: “Whether clients engage with one specialty or fuse Solomon Group’s collective expertise, they can expect an exceptionally creative, immersive experience, made just for them.”

Solomon Group's new brand identities
Solomon Group’s new brand identities

For the rebrand, the company worked with leading branding agencies Everyday Creative and Tilt, which have been a part of Solomon Group’s growth since 2009. The direction of the brand refresh was supported by in-depth market research and input from clients.

Further supporting Solomon Group’s growth, industry veteran Cyndi S. Davis has joined the team as chief operating officer. Davis is a business & operations leader with 25 years of experience building winning teams and business equity for leading global experiential agencies, most recently as EVP & managing director at Jack Morton Worldwide. 

Noteworthy projects under her leadership included Lady Gaga’s Born This Way Foundation’s Born Brave Bus Tour, Empire State Development’s I Love New York Welcome Center Experiences, and ESPN NFL Live & NFL Countdown broadcast studios.

Solomon Group also recently promoted Craig Connor to the new role of chief experience officer.

Learn more at the new solomongroup.com.

Share this
charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

More from this author

Companies featured in this post

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update