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Natural History Museum Abu Dhabi and Snap to introduce AR experiences

Snapchat's AR technology to provide permanent AR experiences

natural history museum abu dhabi snapchat

The Natural History Museum Abu Dhabi has teamed up with Snap Inc. to introduce a range of augmented reality (AR) experiences.

The collaboration will bring prehistoric environments, ancient creatures, and immense species to life through Snapchat’s AR technology.


"Our collaboration with the Natural History Museum Abu Dhabi pushes the boundaries of what augmented reality can do," said Antoine Challita, UAE country head for Snap Inc.

Dinosaur skeletons displayed in a modern, geometric-roofed museum hall at Natural History Museum Abu Dhabi

"We’re using Snap’s technology to bring 13.8 billion years of history to life, creating an immersive journey of discovery and learning," he added.

"This marks a new milestone in how technology can deepen our connection to the past and ignite curiosity for generations to come, enabling visitors not just to see history, but to step directly into it."

Using mobile AR and Snap's next-generation AR glasses, Spectacles, guests will enjoy the following permanent experiences:

The museum's atrium will be transformed into a lush Jurassic environment, with guests walking among three full-scale ancient species – Camarasaurus, Barosaurus, and Tylosaurus.

Interactive AR experiences

This can be unlocked through Snapchat's camera and a permanent QR code in the museum.

Via Snap's Spectacles, visitors will also encounter a life-size Brachiosaurus during curated demos and tours.

Additionally, guests will get to view a full-scale blue whale "reconstructed with photorealistic precision", a press release says.

The lens has an X-ray mode that reveals the whale’s internal anatomy, including its heart, lungs, and adaptations for deep-sea diving.

Dinosaur skeleton displayed in a bright museum setting with a rock base.

"This collaboration with Snapchat allows us to introduce storytelling and education through an engaging and interactive lens," said Peter C. Kjærgaard, director of the Natural History Museum Abu Dhabi.

"By merging world-class science with cutting-edge AR, we’re enabling visitors to understand the universe and planet’s past in deeper, more intuitive ways."

He added, "This partnership marks a significant step forward in how cultural institutions engage the public and shape the future of learning."

Images courtesy of Natural History Museum Abu Dhabi