Walt Disney World in Florida is preparing to beta test a new AI-powered booking experience designed to help guests plan their Disney vacations.
Developed with Google Cloud, the new tool will allow selected users to ask booking questions conversationally, compare pricing and availability, and receive personalised recommendations.
Instead of searching through Disney’s website for the right hotel, guests will be able to tell the AI what matters most to them, from their favourite Disney characters to easy access to a particular theme park.
Walt Disney World in Florida is preparing to beta test a new AI-powered booking experienceDisney
For example, a user could share that they are visiting Magic Kingdom with their family for their son's 7th birthday, who is a fan of The Lion King.
They could provide context via a natural-language input, such as "easy access to the parks, a nice pool, and any available offers".
Disney will then provide AI-generated summaries with information on rates and availability, as well as personalised suggestions.
To begin with, the beta test will roll out to selected users in the US and Canada, with Disney planning a wider phased launch based on guest feedback.
As above, Disney has partnered with Google Cloud for the AI elements of the new vacation booking engine, which will take information from official Disney data rather than the whole internet.
Disney adds AI to trip planning
“We’re partnering with Google Cloud on the AI portion of this, but we are using Disney sources and data underpinning that,” a Disney representative said during a media briefing, via CNET.
Disney is already using AI to design, build and operate its parks and experiences, including AI-powered digital twins and simulation tools to design and test new attractions.
The company has also made its J.A.R.V.I.S. AI tool available to more than 2,000 Disney Imagineers.
Alongside its most recent earnings, Disney said it views emerging technologies like AI as "a significant opportunity for our company to drive returns".
