Disney has revealed how its theme parks and other businesses plan to use artificial intelligence (AI) in its latest earnings report.
During the company's second-quarter earnings call this week, new CEO Josh D’Amaro and CFO Hugh Johnston spoke about using AI to optimise and personalise theme park visits.
D'Amaro said Disney is harnessing AI "to reduce the complexities around planning and booking a trip and trying to make that whole experience specifically tailored to what our guests want most".
"We see a significant opportunity to make it easier for families to plan their trip to optimize all the time with us, and to personalize their experience," said D'Amaro.
On using AI for workforce productivity, Johnston discussed Disney's initiative "to implement precision labor demand forecasting across our theme parks".
"We think that has the potential to create a better guest experience, a better employment experience, and also better cost management for the company," he added.
In a letter to shareholders released alongside its quarterly earnings, D'Amaro and Johnston wrote: "We view advanced technologies, including AI, as a meaningful long-term opportunity.
"We see opportunities for AI to play a role across five areas of our business: content creation and production, monetization, workforce productivity, guest and consumer experiences, and enterprise operations.
"At the same time, we are committed to implementing AI in a way that keeps human creativity at the center of everything we do and respects creators and the value of our intellectual property."
D'Amaro and Johnston also said the company "will not proceed with our previously planned investment" in OpenAI after it shut down its video-generation app Sora.
"We continue to explore potential commercial opportunities with OpenAI and others," they wrote.
Alongside its latest financial results, Disney confirmed its plans for a theme park in Abu Dhabi remain "unchanged".
Images courtesy of Disney
