Seder Group, a prominent Saudi company specialising in operations, maintenance, and facilities management, and ProFun, an international leader in attractions operations consulting and management, have announced the creation of SPOC (The Seder ProFun Operating Company).
This new Saudi-based operating platform aims to support the Kingdom’s fast-growing entertainment, tourism, cultural, and sports industries.
In response to the rapid expansion of destination development throughout Saudi Arabia, SPOC aims to offer a comprehensive operating solution for a variety of guest-facing venues including theme parks, water parks, museums, visitor attractions, family entertainment centres, sports venues, and observation decks.
The company leverages ProFun’s extensive international attractions experience alongside Seder Group’s robust Saudi infrastructure, workforce, and operational assets.
Supporting Vision 2030
Saudi Arabia is building one of the world’s most ambitious destination portfolios as part of Vision 2030.
As new projects progress from planning and construction to opening and operation, owners and developers need operating partners who can provide exceptional guest experiences while handling complex operational, technical, workforce, and compliance challenges.
SPOC was established to address that need.
“Saudi Arabia is creating a new generation of destinations that will welcome millions of visitors from around the world,” says Salah Elatrash, partner at ProFun and co-founder of SPOC.
“These destinations require an operator that understands both global best practices and the realities of operating within the Kingdom. SPOC brings together international attractions expertise and local operational capability under one accountable platform.”
Salah Elatrash, left, partner at ProFun, and Loai Alammar, CEO of Seder Group, right, at the signing event
SPOC is designed to offer comprehensive operational support throughout the entire attraction lifecycle.
This includes operational planning, design assistance, pre-opening preparations, recruitment, training, facilities management, technical services, commercial operations, technology integration, compliance, security, and continuous venue management.
The company provides flexible engagement options, including pre-opening support, full turnkey operations, and long-term management contracts.
Combined expertise
“SPOC represents a powerful combination of capabilities,” says Serge T. Boyadjian, VP operations at Seder Group.
“By combining Seder’s established presence, workforce, and infrastructure with ProFun’s global attractions experience, we have created an operating platform specifically designed for the Kingdom’s next generation of destinations.”
Seder Group has over forty years of experience in operations, maintenance, facilities management, environmental services, ICT, healthcare support, and workforce solutions throughout Saudi Arabia.
Employing more than 28,000 staff and backed by a strong track record with government agencies, industrial firms, hospitality projects, and major developments, Seder offers the scale and local expertise needed to manage large, complex projects.
ProFun is uniquely focused on attractions operations advisory and management. Since 1980, it has supported over 500 projects in more than 50 countries, including theme parks, water parks, museums, visitor attractions, branded experiences, expositions, and sports venues.
The company played key roles in planning, opening, training, and managing some of the industry's most renowned destinations.
Together, the two organisations can support projects from the initial concept to long-term operations.
SPOC’s service offerings span strategy and operational planning, design and development support, pre-opening readiness and mobilisation, and recruitment, training, and workforce management.
It also provides facilities management and technical services, oversees operations and venue management, and focuses on commercial and revenue optimisation. Additionally, SPOC manages health, safety, risk, and compliance programs, oversees security, and provides technology and systems integration.
Services also extend to auditing, advisory, and owner representation.
The company will prioritise supporting projects in Saudi Arabia’s entertainment, tourism, cultural, and sports industries, helping developers and owners transform world-class destinations into successful, sustainable venues.
As Vision 2030 reshapes the Kingdom’s visitor economy, SPOC aims to serve as a long-term operating partner for public and private projects seeking operational excellence, workforce development, and outstanding guest experiences.
