The Natural History Museum in London has announced its latest brand collaboration, a Paw Patrol pop-up shop and themed activity space for the summer.
Running from 24 July through 31 August, the Paw Patrol-themed experience is launching to mark the release of Paw Patrol: The Dino Movie on 7 August.
Visitors can explore and purchase Paw Patrol and Paw Patrol: The Dino Movie products, including Spin Master toys, games, books, clothing and homeware.
A 25.2-metre-long blue whale skeleton hanging from the ceiling at the Natural History Museum in London
The pop-up also features several interactive elements, including a themed activity table, a Lava Lounge corner for viewing Paw Patrol, photo opportunities, and a Roar-O-Meter.
"At the museum, we’re committed to creating advocates for the planet, and of course we’re famous across the world for dinosaurs," said Claire Bevan, head of retail and customer contact at the Natural History Museum.
"Fictional franchises can provide a brilliant gateway for curious minds to learn more about the natural world, and we know that Paw Patrol holds a very special place in the enquiring minds of little ones too, so this crossover really is the perfect summer adventure."
The Paw Patrol pop-up space will be free to visit, and all profits from purchases made in the Natural History Museum's shop and online store support its charitable mission, including work to find solutions to the planetary emergency.
Natural History Museum x Paw Patrol
Ruth Henriquez, vice president of products and experiences at Paramount EMEA, said: "Paw Patrol resonates with families all over the world, and Paw Patrol: The Dino Movie expands that world in a way that feels fresh, playful and full of discovery, with all the excitement of a big summer release.
"Our collaboration with the Natural History Museum creates a journey that goes beyond the screen, connecting fans with the world of the film through storytelling, retail and the kind of hands-on adventure that makes the brand so beloved."
Images courtesy of the Natural History Museum
