Family entertainment brand Chuck E. Cheese is expanding into Australia through a franchise partnership with Royale Hospitality Group.
As part of the multi-unit agreement, Perth-based Royale Hospitality will redefine family entertainment across the country with a reimagined Chuck E. Cheese experience.
In the new locations in Australia, there will be interactive play experiences, arcade games, family activities, and pizza.
“Chuck E. Cheese is a powerful global brand that transcends language and cultural boundaries, centered around the timeless essence of family fun,” said Mario Centola, COO of Chuck E. Cheese International.
“We are thrilled to bring the magic of Chuck E. Cheese to Australia and to collaborate with the Royale Hospitality Group, a partner that shares our commitment to delivering exceptional family experiences.”
Chuck E. Cheese is continuing its global expansion, debuting in new markets in Asia and Europe. Recently, the company has been remodelling its venues, enhancing its entertainment offerings, and expanding its licensing footprint.
“We look forward to crafting the Chuck E. Cheese brand for the Australian market,” said Ray Strauss, managing director of Royale Hospitality.
Reimagined Chuck E. Cheese experience
“This is a momentous step towards establishing Chuck E. Cheese as the premier destination for families seeking an unparalleled kid-centric entertainment and dining experience.
“I am thrilled, along with my dedicated team, to embark on this exciting journey, taking Chuck E. Cheese to the next level throughout all of Australia.”
Chuck E. Cheese and its franchisees operate a system of nearly 600 family entertainment centres (FECs) in 16 countries across the world.
Images courtesy of Chuck E. Cheese International
