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Colorful Prime Play Structure Draws Attention At the Crayola Experience™


When the Crayola Experience faced a major renovation, Prime Play was the obvious choice for the design of a creative and colorful addition to the interactive attraction.

crayola experience by prime playPrime Play is proud to have been selected to work with the Crayola Experience™ design and management team as well as the project team from Bay Laurel Advisors and Jack Rouse Associates to provide a custom-designed Soft Contained Play structure themed specifically to Crayola’s iconic brand.
Related: New Colour Magic with the Crayola Experience / Crayola Experience Opens May 24 / Gateway Ticketing Systems to Play Integral Role at Redesigned Crayola Experience

The Crayola Experience™ reopened Memorial Day weekend featuring Prime Play’s colorful and visually iconic climbing structure. It contains numerous play elements including a unique suspended bridge and tube crawl components extending over a Crayola-inspired chalkboard floor play space. A giant Crayola crayon tower and Pip Squeak Marker slide complete the look.
“Our key objective was to add a branded, interactive, indoor play space where children of all ability levels can participate in the fun. Prime Play’s design met and exceeded our expectations. The reward is seeing the reaction from our guests”, said Vicky Lozano, Crayola’s Vice President, Corporate Strategy & Development.
About Prime Play
Prime Play has been creating active attractions that are fun for the entire family for nearly 20 years. As the world leader in the design and manufacturing of active play attractions, Prime Play brings a world of imagination to life.

Specializing in Family Adventure Parks, Soft Contained Play, Ballocity™, Foam Factory®, Water Rides and Theming, Prime Play's in-house team of experts can design the ideal mix of attractions to suit amusement parks, Family Entertainment Centers, hotels, resorts, shopping malls, restaurants, fitness clubs, bowling centers and other family-friendly facilities. Prime Play is an ORIGINAL WhiteWater company.
 About the Crayola Experience
Located in Easton, PA, the Crayola Experience™ is Crayola’s interactive brand attraction where families can enjoy a day of creative fun and see how iconic Crayola crayons are made.The Crayola Experience features 21 one-of-a-kind attractions on four floors, a Café Crayola, and the official Crayola Store. Since first box of Crayola crayons rolled off the assembly line in 1903, the Crayola brand has grown into a portfolio of innovative art tools, crafting activities, and creative toys that give kids the power to express all that inspires them. Crayola is a wholly-owned subsidiary of Hallmark Cards.

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