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Lappset Creates PETER RABBIT™ Adventure Playground at Willows Activity Farm


Europe’s leading manufacturer of playground and fitness park equipment, and themed activity parks, Lappset, have designed, delivered and installed the new PETER RABBIT™ Adventure Playground at Willows Activity Farm. 

Peter Rabbit Ribbon Cutting Willows Activity Farm LappsetThe £1 million project included developing and re-theming the site using characters and stories from the critically acclaimed CBeebies series ‘Peter Rabbit’. The attraction incorporates the natural landscape whilst using state-of-the-art technology in a safe environment.

Lappset created all aspects of the playground, including the outdoor climbing frames, slides and walkways of the Peter Rabbit Secret Treehouse and Benjamin Bunny Treetop Adventure, set in the attractive Hertfordshire countryside.

Also at the attraction are a Jeremy Fisher Music pond, where children can jump on lily pads to hear music, and the Mr Bouncer Great Invention, a sensory gaming activity to help children learn numbers and colours in a fun, active way.

Chief Executive of Willows, Andrew Wolfe said: “We’ve always been committed to improving the quality and range of activity at Willows but this is by far the biggest and most exciting – we can now invite our visitors to enjoy a day with one of the most famous children’s characters in history.”

Climbing Frame Treehouse Peter Rabbit Lappset Willows Activity Farm

“This is something completely new for local families to enjoy – the first ever Peter Rabbit Adventure Playground in the world! We’re proud to be opening in the year of the 150th anniversary since the birth of Beatrix Potter, author of the original Peter Rabbit children’s books, and we’re delighted that we are able to bring them to life for the next generation, ” continued Mr. Wolfe.

Lappset worked in partnership with Silvergate Media, the co-producers and global licensing agent for the CGI animated TV series ‘Peter Rabbit’.  Thomas Merrington, Head of Product Development at Penguin Ventures said,  “The Willows brand fits seamlessly with ours and we’ve worked together to create an experience true to the Peter Rabbit values. It really feels as though you are stepping into Peter Rabbit’s enchanting world!”

Johan Granholm, Director of Lappset Creative added, “The new area is designed to engage young imaginations, championing curiosity, camaraderie and discovery – we know that parents and children alike are going to love it.”

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