The 360° experience, produced by Lightroom and designed by 59, a Journey studio, is written and directed by 59’s Mark Grimmer (who was the creative director for the V&A’s David Bowie Is exhibition) and Tom Wexler.
Immersive experience with rare footage
You’re Not Alone features some of David Bowie’s most influential performances that reshaped popular culture, using a mix of iconic, rarely seen, and never-before-exhibited footage selected from thousands of hours stored in the David Bowie Archive vaults in New York.
The performances span from Space Oddity to Diamond Dogs, Heroes, and ★. Viewers will feel as if they’ve travelled through time, experiencing Bowie’s performances up close and personal.
Each piece has been reimagined to leverage Lightroom's advanced spatial audio system, designed by Gareth Fry, a multiple Olivier and Tony Award-winning sound designer known for works like Harry Potter & The Cursed Child and David Bowie Is.
Instead of emphasising the myth through Bowie's characters, such as Ziggy Stardust, Aladdin Sane, Halloween Jack, or The Thin White Duke, You’re Not Alone concentrates on the man behind the masks.
The film is organised into thematic chapters presented in a looping format, offering a unique view of Bowie's perspectives on what mattered most to him, including theatricality, spirituality, songwriting, and the transformative power of creativity.
It features surreal moments, like the 1975 transatlantic TV interview with Russell Harty, where Bowie skillfully takes control of the conversation. Additionally, the reconstructed set of the iconic Diamond Dogs tour creates a Bowie performance unlike any other seen on film.
Bringing together a rich collection of visual material from various sources, the show combines rare performance footage, photography, drawings, lyrics, personal notes, and audio recordings.
David Bowie: You're Not Alone will highlight Bowie's endless curiosity and his lasting cultural influence today.
Stepping inside David Bowie's imagination
The show expands Lightroom’s lineup of highly praised exhibitions, which have attracted over 1.5 million visitors worldwide, including creative collaborations with notable figures such as David Hockney, Tom Hanks, and Anna Wintour, as well as partnerships with Vogue and Apple TV.
David Bowie: You're Not Alone is being made in close collaboration with and authorised by the David Bowie Estate.
Mark Grimmer, who also wrote and directed Lightroom’s David Hockney: Bigger & Closer (not smaller and further away), says:
"It says something about our relationship with artistic heroes that we're drawn to mystery, otherness, the alien... In Bowie's case, this is our construct, not his.
"Throughout his career, Bowie repeatedly resisted being figured as anything but human. Rather than undermining his mystique, we designed a show to celebrate Bowie as a champion of human creativity - focusing on the message he expressed time and again: that art, in all its forms, is our best hope for understanding what it means to be alive."
David Sabel, executive producer at Lightroom, adds:
“Lightroom offers an incredible opportunity to step inside an artist’s imagination and creative universe – weaving film, photography, animation, text and music into a story that can only be experienced in this space. I cannot think of an artist more suited to this than David Bowie.
"To spend time in his world as it comes to life around you and to travel back and forth across the decades of astonishing performances, whether reliving them or experiencing them for the first time, is a total thrill. Working so closely with RZO and the David Bowie Archive has been a great privilege.”
Last month, Journey announced the acquisition of Scruffy Dog Creative Group (SDCG).
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