Overview:
Proactiv Entertainment is a leading international producer, promoter, and organiser of large-scale live experiences, with more than three decades shaping some of the world’s most memorable cultural and entertainment events. Based in Barcelona and operating globally, the company has become synonymous with high-impact, audience-driven productions spanning arena spectacles and live concerts, immersive exhibitions, family entertainment, theatrical shows, corporate events, outdoor festivals, and brand activations.
The company’s philosophy is rooted in building experiences that resonate emotionally while operating with absolute technical and commercial precision. The company works end-to-end across the whole event lifecycle — from concept development and rights acquisition to production, promotion, marketing, sales management, sponsorship integration, pricing strategy, venue advisory, and onsite operations. Their multidisciplinary teams specialise in navigating different markets, cultural contexts, and venue environments, ensuring every show or activation achieves its full potential.
With a strong international footprint, Proactiv collaborates with major brands, studios, rights-holders, and IP owners, bringing globally recognised franchises to audiences across Europe, the Middle East, and Latin America. The company’s 360-degree marketing capability allows partners to amplify visibility and deepen engagement across retail, media, and digital landscapes. From store openings and point-of-sale activations to high-profile press conferences, corporate conventions, and shareholder meetings, Proactiv delivers experiences that extend far beyond the stage.
Highlight Projects & Services
Proactiv’s production legacy spans some of the most iconic names in world entertainment: Disney On Ice, Disney in Concert: Frozen, Marvel Universe Live!, Peppa Pig, WWE Live, Monster Jam, Harlem Globetrotters, The Art of the Brick, and Harry Potter in Concert, among many others. These projects demonstrate the company’s versatility in working across family entertainment, sports, live music, IP-driven shows, and immersive exhibitions.
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Proactiv has also created original content, including two award-winning Peppa Pig live shows — The Treasure Hunt and The Big Splash. Touring 39 cities across Spain and welcoming over 200,000 guests, the production went on to win a BAFTA for Best Children’s Show, underscoring Proactiv’s creative capability in developing new entertainment formats.
Beyond ticketed events, Proactiv is a trusted partner for brands and destinations, designing and delivering retail activations, mall tours, promotional campaigns, and experiential installations that connect global IPs with local audiences. Their 360Âş marketing approach ensures strategic communications, audience targeting, and measurable impact support every project.
From blockbuster live productions to intimate branded experiences, Proactiv Entertainment brings together vision, creativity, and operational excellence to deliver unforgettable moments for audiences and meaningful value for partners.
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