Richard Maddock

Richard Maddock is the managing director of Kay Elliott Architects, where he specialises in destination masterplanning. An urban designer, he has more than 30 years’ experience in architecture and masterplanning, working on projects across the UK, Denmark, China and the USA.

His recent work includes the proposed Stadium for Bath, an 18,000-seat home for Bath Rugby in the city centre. His experience spans visitor attractions and leisure destinations, with clients including Sea Life, Chester Racecourse and Alexandra Palace.

At Kay Elliott, Maddock leads the practice’s work on digital transformation and responsible buildings. He is also a board member of Torbay Culture, a panel member of Design West and a visiting lecturer at the University of Plymouth.

In 2026, Maddock published Immersive Influence, a Kay Elliott white paper exploring how destinations can catalyse cultural change. He has also written a series of articles for blooloop examining destination design, visitor experience and the wider role of attractions.

One person who nominated Maddock said: "At a time when the immersive sector is growing rapidly, Richard is helping move the conversation beyond technology and spectacle towards purpose, influence and long-term human impact."