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RocketRez announces partnership with Fresno Fright Nights

Platform will power ticketing and visitor experience at premium haunted house attraction

RocketRez partners Fresno Fright Nights
Rebecca Hardy
By Rebecca HardyOct 02, 2025 1 min read
Rebecca Hardy
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
See Full Bio

RocketRez, the end-to-end cloud ticketing platform for tours and attractions, is collaborating with Fresno Fright Nights (FFN), a large-scale haunted house attraction launching in California, US.

With this partnership, RocketRez will supply the technology backbone for FFN’s ticketing, on-site POS, and food and beverage operations ready for the 2025 haunt season.

Fully integrated commerce and operations platform

FFN will offer a new level of immersive horror entertainment to Halloween thrill-seekers in the region and has been developed as a high-capacity seasonal attraction with various ticket tiers, live entertainment, and F&B options.

To support its ambitious objectives, FFN has chosen RocketRez to provide a fully integrated commerce and operations platform.

This will include:

  • Email and SMS marketing automation to increase engagement and drive repeat visits
  • Support for food sales with RocketRez’s F&B module
  • In-person POS for ticketing, F&B, and basic retail transactions
  • Mobile-friendly online checkout to drive pre-season revenue
  • Timed and tiered ticketing options, including general admission, VIP and bundled packages

Bob Martin, managing partner of Fresno Fright Nights, says: "Launching a brand-new haunted house is about more than just scary sets—it’s about delivering a premium guest experience at every touchpoint.

"RocketRez gives us the flexibility, speed, and tools we need to execute at scale.”

Additionally, RocketRez will support the configuration of tiered product bundles and lean retail and F&B menus, with real-time reporting to enable smarter decision making throughout the season.

Sean Harvey, chief revenue officer at RocketRez, says: "Fresno Fright Nights is launching with big ambitions, and we’re honored to be their technology partner. This is a haunted house built for high-volume demand, and RocketRez is built to handle it."

Last month, RocketRez announced its collaboration with Chimney Rock Park, a natural attraction in North Carolina renowned for its 315-foot rock monolith and expansive views of Hickory Nut Gorge and Lake Lure.

ticketing systemshalloweenusavisitor experienceretail and leisurefood and beverageattractions technology
NewsTechnology
Rebecca Hardy
Rebecca Hardy
Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.
See Full Bio

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