Step on board the ‘Metro of Time’ and travel through time’s forgotten ages. This state of the art motion simulator ride takes visitors on a trip of a lifetime through four time zones, as they embark on a safari through Prehistoric lands, before exploring Ancient Egyptian tombs to find lost treasures, on a Medieval quest to save a princess and a ruthless chase through the Old Wild West.
Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.
Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.
Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.
A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.
At the center stands the Lion, the main character of the campaign.
The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery
