The Themed Entertainment Association (TEA), a non-profit representing compelling places and experiences worldwide, has set a new date for the 2026 TEA SATE EME conference.
The rescheduled event will now take place from 6 to 9 July at Liseberg in Sweden.
Melissa Oviedo, CEO, TEA, says: "SATE program is a core experience for our members, especially here in Europe.
"When we announced the cancellation of the program in Dubai, we immediately began to discuss how could still bring this creative, educational and important experience to our members.
"Liseberg CEO, Andreas Andersen and the team at Liseberg quickly partnered with us, understanding SATE’s location is just as important as the content and experience.
"SATE is a magical event, and we are thrilled to come together in Sweden at one of the most iconic and special destinations in Europe.
'Engaging, meaningful opportunities'
SATE stands for Storytelling + Architecture + Technology = Experience. For over a century, Liseberg has been combining these elements for millions of visitors, making it an ideal location for the conference.
"Providing engaging, meaningful opportunities for members to learn, connect and further their businesses, drives us," says Oviedo.
"SATE EME is a treasured annual event. We look forward to carrying on that tradition and bringing the themed entertainment industry together to Liseberg. We will have engaging sessions and thought-provoking discussions as well as a lot of fun."
Matt Barton, International Board president and CEO of CurtainUp, Ltd., says: "SATE EME is a global conference. The reputation of this event brings draws members from Europe, the Middle East and all over the world.
"For anyone who has ever thought about attending SATE EME, I personally invite you to join us in July at Liseberg for a truly memorable experience."
Tickets will be available soon. For more information, please visit the TEA website.
TEA recently released a new edition of the Global Experience Index, which shows that global markets for theme parks, water parks, and museums were stable and growing in 2024.
