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7thSense appoints new board director

The move forms part of the company’s plan for continuing growth, strategy, performance development

7thSense Emma Newell

7thSense, the multi-award-winning media solutions specialist, has announced the appointment of Emma Newell to its board of directors.

Newell brings vast experience to 7thSense, spanning the travel, financial services and healthcare industries. She also has a solid background in Board leadership across international organisations with high-performance cultures.

Established in 2004, 7thSense is a creative software and technology company with two offices in the UK and three in the US. The company specialises in pixel generation, processing and management, enabling attractions worldwide to provide enhanced storytelling experiences.

Passion and experience

Beginning her HR career in the hotel and hospitality sector, Newell has a passion for travel, leisure and theme park entertainment. Earlier in her career, she was group human resources manager for Virgin Holidays, combining these passions with her ability to recruit and develop highly talented people.

Newell later progressed to director of HR & internal communications for the UK and Ireland at Roche Pharmaceuticals. Whilst working for the conglomerate with a presence across 152 countries, Newell specifically contributed to the company’s continued success in the UK Top Employer Awards and UK Times Top 100 Awards.

Commenting on the next step in her career, Newell says: “The challenge of combining my skills developed within large, highly complex global organisations, with my passion to work in fast, agile entrepreneurial businesses, means I am more than excited to support the already successful 7thSense and their mind-blowing product range.”

CEO Matt Barton adds: “The 7thSense Leadership Team has been working with Emma as an independent advisor for several years now, as she helped build our robust business plan. We are delighted to formalise our partnership and welcome her to our Board as non-executive director”.

Newell is the latest high-profile recruit at 7thSense, following the recent appointment of Bryan Hinckley as managing director.

Earlier this year, 7thSense announced its acquisition of BlueBox Attractions, a design, consulting and production management firm based in the UK and Australia.

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Adam Whittaker, Marketing Manager, blooloop

Adam Whittaker

Adam is Marketing Manager and looks after blooloop’s communications. He studied Marketing and Advertising Management at Leeds Beckett University. You can usually find him appreciating art deco architecture, by a seaside resort, or on a theme park roller coaster.

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