accesso Technology Group PLC, a leading technology provider, is celebrating the extension of a long-running partnership with one of the world’s largest regional amusement park operators.
Under the new deal, Cedar Fair Entertainment Company will continue to use the fully-hosted accesso Passport eCommerce ticketing platform, which has enabled online sales for all of the operator’s venues since 2011. The seal will help to continue improving the visitor experience across Cedar Fair’s entire North American portfolio until December 2027.
With its portfolio of amusement parks, water parks, resorts, hotels, and leisure venues, Cedar Fair welcomes approximately 28 million guests annually and boasts $1.5 billion in average yearly sales. The firm’s assets which include eighteen parks and thousands of overnight rooms are popular multi-day vacation destinations for thrill seekers and families from all over the world.
Enhancing the experience
The operator also hosts a range of popular signature events, such as Grand Carnivale, a larger-than-life celebration where guests can experience the sights, sounds, and tastes of global cultures, and Halloween Haunt, transforming parks with scare zones and mazes, speciality food and beverage and live entertainment offerings.
“For more than 150 years, Cedar Fair has proudly served as a world-class entertainment provider for our millions of guests, and we are always seeking new ways to enhance the value of their experience,” says Cedar Fair chief financial officer Brian Witherow.
“In Accesso, we have a like-minded partner who shares our drive for innovation, and we look forward to continuing to work together to deliver an even better, more meaningful digital experience for our valued guests while driving revenue at our park and resort properties.”
Unlocking revenue opportunities
With the extension, Cedar Fair can provide an easy and intuitive online purchase experience for customers on any device by continuing to employ the award-winning accesso Passport eCommerce ticketing package. The system offers a mobile-centric shopping experience with upsell and cross-sell options built throughout the purchasing cycle, allowing operators to create incremental income while enriching the visitor experience.
In 2021 alone, the mobile-first solution processed more than 96 million tickets and bookings for accesso clients, cementing its position as a premium eCommerce solution for the leisure and entertainment industry.
accesso, Steve Brown CEO, adds: “We are very proud of our long-time partnership with Cedar Fair and are thrilled to continue leveraging our powerful eCommerce ticketing system across Cedar Fair’s renowned portfolio of amusement parks and water parks. As our partnership progresses, we look forward to working with Cedar Fair to continue optimizing the guest experience, maximizing revenue and driving guest loyalty.”
accesso has also recently been celebrating the firm’s prestigious TrustRadius award win, which recognises the firm’s commitment to employees and communities.
Photos: Cedar Fair
