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Digital Projection appoints new manager for regional sales

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Digital Projection Josef Saller Sales

Latest recruit has wealth of experience in sector

Digital Projection, a specialist in laser projectors, has appointed a new regional manager for the DACH region.

As of the beginning of December 2021, Josef Saller is regional sales manager for Austria, Germany, and Switzerland. The appointment is the latest in Digital Projection’s ongoing recruitment scheme designed to deliver growth in the EMEA region.

Digital Projection Josef Saller
Josef Saller

Saller’s career in the AV sector started two decades ago when he was a product manager at MediaMarkt in 2001. He later worked for tech giants LG and Samsung for thirteen years, building up a wide network of customers, dealers and distributors.

His experience places him in the ideal role to further enhance Digital Projection’s reputation for innovative and market-leading products such as its revolutionary Satellite Modular Laser System.

As part of the new role, Saller will further develop the tech firm’s business through its network of existing and new partners.

Commenting on the appointment, EMEA director of sales Dirk Siedle says: “We are delighted to have secured the services of Josef. I know that his excellent reputation and track record within the industry is well justified and he will be pivotal in our development of the DACH markets going forward.”

“Huge potential”

New colleague Saller adds “After my meetings with Dirk Siedle, it was clear to me that this is what I had been looking for over the last few years. I wanted to work for a company with a talented team, top products, and varied activities and challenges. I would like to thank Dirk for the trust he placed in me and for bringing me on board.

“I see the potential as huge, as some manufacturers are reducing their presence from the German-speaking region, Digital Projection is committed to investing in future growth. I think we have a lot of opportunities to do business here for a long time to come.”

Digital Projection has recently seen a number of its products installed at a new high-tech installation in Kadokawa Culture Museum, Tokorozawa, Japan.

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Adam Whittaker

Adam studied Marketing and Advertising Management at Leeds Beckett University. Originally from Lancashire and now based in Norfolk, UK, you can usually find him appreciating art deco design or on a roller coaster.

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