Embed, a leading worldwide supplier of point-of-sale and revenue management systems, has reflected on its success at IAAPA Expo Europe 2023, where the firm presented its SaaS solutions and other innovative technologies.
IAAPA Expo Europe 2023 took place in Vienna from 25-28 September.
Saeed Abdillahi, EMEA sales manager at Embed, says: “We’re thrilled to have another successful trade show for the books – and the biggest one in Europe at that! As champions of our customers’ success, we are privileged to bring the latest SaaS solutions to the region to help FECs transition manual processes to digital – starting off with the Mobile Wallet virtual game card and STATS business intelligence dashboard.”
Renee Welsh, CEO at Embed, comments: “As we are taking STATS global – the data visualisation dashboard powered by Amazon Web Services – we are seeing a great reception and turnout for our Software as a Service (SaaS) solutions like the Mobile Wallet, which recently exemplified with a 5x increase in reload value versus cash and credit card for our customers based on 2022-2023 success metrics.
“With 50% of consumers in the UK alone already showing preference over cashless versus cash, the European market is indeed ripe to go cashless.”
Celebrating partnerships
At the Expo, representatives from Embed met with major clients and partners such as the Veltmeijer Group, Funstation UK, FARO Games, and BALO. Bandai Namco UK, Embed’s local partner, also expressed its support for the transformation of the region’s FECs.
Visitors to the Embed booth included FECs from the Netherlands, Germany, France, Belgium, Romania, and the Czech Republic. The team shared ways that these organisations can grow their businesses by going totally cashless using Embed’s solutions, rather than relying on coin-op or a local solutions provider.
The Embed team also met with the Veltmeijer Group, and enjoyed dinner together to mark their decade-long collaboration. Bonnie Cheraparambil, EMEA operations director at Embed, says: “We raised our glasses to an amazing partnership with Roger Tubée and the rest of VG and are excited to see this relationship continue skyrocketing into the future for more years to come.”
The firm will be showing at the IAAPA Expo in Orlando, from 14 to 17 November. Embed’s representatives will demonstrate Mobile Wallet and STATS, as well as hardware and software solutions including KIOSK+ and TOOLKIT. Delegates will also be able to find out more about the firm’s game cards and wearable media at the Bling Trunk. Further details are yet to be announced.
Embed recently shared that it will soon announce its top 100 FECs list, which recognises the leading FECs around the globe.
