Have a question?

Our AI assistant is ready to help

Skip to main content

Hero Zone brings VR Arena to IAAPA Expo Europe

News
Hero Zone VR action shot

Competitive gaming will be brought to the UK capital

Hero Zone, creators of immersive VR experiences, will launch its turnkey VR platform, Hero Zone Arena, at IAAPA Expo Europe later this month in London following a number of award wins.

Home to a variety of cooperative VR free-roam experiences, Hero Zone VR can facilitate up to six players at once, whilst also offering VR laser tag games for the more competitive players. The award-winning experience has reported a recent increase in demand and is now available at more than 150 locations.

CEO Sebastian Malavasi says: “The Hero Zone Arena is the natural next step for our company. It builds on the success of our free-roam VR adventures, which have been available in a software-only version for some time. 

“The Hero Zone Arena is a new and improved version of our original product and comes with everything you need to get started right away. Providing an immersive and exciting experience that is perfect for FECs, trampoline parks, theme parks, and other venues looking to bring the latest in VR technology to their visitors”.

Hero Zone VR logo

Centre of the party

Hero Zone has seen also seen a surge in demand for mobile solutions. Its model of bringing the attraction directly to the customer, instead of having clients visit a venue, became a trend during the COVID-19 pandemic and continues to be a popular service.

Hero Zone NYZ Game Awards

“The demand is strong for birthday parties, corporate events and weddings where the customer prefers to have everything on site.

“Hero Zone’s lightweight equipment makes for a very convenient solution as everything fits in a box and can be set up in fifteen minutes, in contrast to the previous generation of VR solutions.” 

Requiring a minimum play area of only 4.5 square metres, Hero Zone is one of the most space-effective free-roam platforms on the market.

Using the latest wireless VR technology enables operators to lower the initial hardware investment whilst also creating a wider sense of freedom for players. 

Hero Zone VR is also celebrating its recent win in 4 NYX game award categories including Best Arcade, Best Social, Best Multiplayer and “Best Experience in the Mobile Game Category.

Attendees can contact Hero Zone VR to arrange an exclusive demo on booth #1611 at IAAPA Expo London from 13-15 September 2022.

Share this
Adam Whittaker blooloop headshot

Adam Whittaker

Adam studied Marketing and Advertising Management at Leeds Beckett University. Originally from Lancashire and now based in Norfolk, UK, you can usually find him appreciating art deco design or on a roller coaster.

More from this author

Companies featured in this post

More from this author

Related content

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update