Painting with Light (PWL), a lighting and multimedia expert, has announced that it is expanding its activities beyond Europe after building its expertise over 24 years, with a new full-operating office opening in Riyadh, Saudi Arabia. The firm will also attend this year’s Saudi Entertainment and Amusement Expo (SEA) from 7 – 9 May 2024 in Riyadh.
The expanding business is a major player in multimedia and lighting for the entertainment and leisure sectors. An estimated 15 million visitors have enjoyed the company’s work on more than 650 different leisure and entertainment projects across the globe.
Supporting growth in the region
Luc Peumans, CEO and creative director at PWL says: ” We at Painting With Light have seen the incredible fast evolution of the Saudi Arabia market and we are proud to be able to support this important emerging market for the global leisure industry. With our new office in the area and a strong team based in Riyadh, we are ready to pass on our 25 years of expertise in lighting and multimedia technology to the Kingdom of Saudi Arabia.”
PWL is involved in some of the major leisure and entertainment development projects in the region, including the MrSool Park Stadium in Al Nassr, and is also currently engaged in initiatives related to the Qiddiya project.
The business is currently planning to open a Riyadh office and intends to collaborate with partners in the leisure sector in order to promote the world-class growth of Saudi Arabia’s leisure initiatives going forward. The PWL team is eager to contribute to the beneficial changes occurring in the many provinces of the Kingdom of Saudi Arabia and to its Vision 2030 by supplying cutting-edge multimedia technology and lighting to the country’s leisure development initiatives.
PWL incorporates cutting-edge lighting and multi-media technologies with sound, special effects, scenic and architectural elements, and its work has been recognised with several awards from live entertainment and leisure development experts.
Attendees at SEA 2024 can meet the team at booth number #2B240, which is a joint booth with Alterface, and meetings can be arranged in advance by email. During the show, PWL will be showcasing some of its projects in the Saudi Market and sharing best practices from previous projects.
Last year, Painting with Light installed an innovative projection mapping system at Theater aan het Vrijthof, in Maastricht, The Netherlands.
