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Panasonic Business presents WOW: City Lights and Woodland Shade

anasonic WOW Japan House

Panasonic Business, a leading audiovisual technology provider, is supporting an exhibition at Japan House London called WOW: City Lights and Woodland Shade.

Panasonic Business is pleased to be supporting a mesmerising new digital display at Japan House London. The free exhibition opened on 21 November 2019 and explores the juxtaposition of modern and traditional Japan through the medium of digital art.

WOW: City Lights and Woodland Shade is organised by Japan House London and is the creation of WOW visual art studio. This is the first time this exhibition, which brings together Japanese innovation and tradition, has been shown in the UK.

Urban meets rural

The ‘Tokyo Light Odyssey’ installation is a 360-degree immersive motion graphics exhibition. Here, visitors are taken on a journey through the cityscape of Tokyo at night-time. In addition to this, the exhibition also features an installation entitled ‘Poppo’, which showcases WOW’s roots in Tōhoku, north-eastern Japan. This uses technology to explore new ways of making the region’s traditional handmade wooden crafts.

WOW is based in Tokyo and Sendai in Japan and creates new experiences through art, product design, branding and prototyping. The studio aims to rethink how we look at and interpret the modern world. WOW has worked with world-renowned brands such as Sony, Suntory, Aston Martin, Dior, Chandon, Pokémon, Issey Miyake and Shiseido.

Find out more

This exhibition will be on show at Japan House London until 22 March 2020. Panasonic will be holding an exclusive evening at the venue on the 3rd March 2020, complete with authentic Japanese food and drink. This is an opportunity for attendees to see the exhibition as well as some of the company’s latest products that are specifically suited to museums and galleries.

Panasonic Business will also be heading to ISE 2020, which takes place at the RAI in Amsterdam from 11 – 14 February. The team will be present at the trade show in order to demonstrate the future of glass-to-glass solutions for the AV market.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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