La Fenêtre Immersive : bringing the park to the audience !
Conceived and developed by DigitaLandmarks, La Fenêtre Immersive is the world’s first experiential advertising display. It transforms public spaces into immersive gateways, allowing passers-by to feel a destination before they ever set foot there.
In spring 2025, Futuroscope became the first theme park to adopt this innovation, deploying it in three major Klépierre shopping centres across France. By doing so, the park was able to bring its universe directly where its target audience was already spending time.
​
The Marketing Challenge
Futuroscope needed to highlight its new generation of headline attractions (Aquascope, Chasseur de Tornades, and L’Extraordinaire Voyage) in a way that would cut through the noise of traditional advertising. Billboards and static OOH no longer generated sufficient attention or emotional impact. The park wanted to stand out, signal modernity, and create desire in a highly competitive leisure market.
The Solution : "La Fenêtre Immersive"
Unlike a traditional screen, La Fenêtre Immersive is an interactive digital window that blends live reflection of the audience with immersive content. Visitors don’t just watch a film, they see themselves inside the attraction worlds:
- surviving through a tornado
- relaxing into Aquascope’s fantastical environment
- or flying between hot-air balloon
This simple yet powerful mechanic creates positive emotions, surprise, laughter, and even a sense of sensation. The same types of feelings visitors will experience in the park itself. In effect, the display offers a first glimpse of Futuroscope, enticing people to want to feel more with their own eyes on-site.
The activation was reinforced with conversion triggers: QR codes allowed participants to enter contests to win family trips, access discounts, and subscribe to newsletters. This built a bridge from playful public engagement to measurable marketing impact.
Why Is It Innovative
The first experiential advertising display, La Fenêtre Immersive is not just a screen, it is a medium that lets audiences experience a brand in a public space.
- from audience to protagonist: passers-by became the heroes of Futuroscope’s attractions
- marketing-first innovation: designed to stop traffic, spark curiosity, social media sharing, and convert in high-footfall venues
- emotional engagement: laughter, surprise, and wonder turned a campaign into a memorable moment
- scalable and mobile: a single unit can be deployed in malls, train stations, airports, or events worldwide
- sata-driven OOH: delivered hard KPIs that traditional outdoor media cannot
Results & Impacts
- 50,000+ live views in 12 days
- 1,000+ qualified leads, with a +300% increase in newsletter subscriptions
- 250,000 social media views generated organically
- 43.8 million potential press reach across national media
These results show that La Fenêtre Immersive is not just about awareness, it is about converting emotion into action.
Fit With Marketing Innovation Category
This entry demonstrates how attraction marketing can be reinvented:
- from static to experiential
- from impressions to interaction and data
- from passive exposure to active emotion and desire
By adopting La Fenêtre Immersive, Futuroscope became the first park in the world to run an experiential OOH campaign at scale. It signalled innovation and modernity, positioned the park as a pioneer, and gave audiences a reason to come and discover the attractions for themselves.
The Future
La Fenêtre Immersive is designed as a scalable marketing platform for the global attractions industry. It can showcase any destination or attraction, anywhere, turning public spaces into emotional gateways. By bridging location-based engagement with real visitation, we truly hope this project sets a new benchmark in Marketing Innovation for theme parks and destinations worldwide.
Partners
Futuroscope's Team :
Laure Mosseron - Marcom Director
Thomas Gervais - Partnerships & Street Marketing Manager
Florence Lesmesle - Advertising & Media Partnerships Manager
