Jenefer Brown

Jenefer Brown is president of global products and experiences at Lionsgate, overseeing the development of the studio’s intellectual property across location-based entertainment, live productions, games, consumer products and strategic partnerships. She joined Lionsgate in 2014 and previously served as executive vice president and head of the division.

Brown has helped expand Lionsgate’s presence in themed entertainment through attractions based on film and television franchises including The Hunger Games, Saw, Blair Witch and The Walking Dead. Projects include Lionsgate Entertainment World, an indoor theme park that opened in Hengqin, China, in 2019, and attractions at Motiongate Dubai.

More recently, she helped bring the John Wick franchise into an immersive, multi-room experience at AREA15 in Las Vegas. Opened in March 2025, the John Wick Experience combines cinematic environments, interactive challenges and live performance. It received a Thea Award for Outstanding Achievement in the Attraction category in 2026.

Brown has also helped expand Lionsgate’s properties into live theatre. The Hunger Games: On Stage, based on Suzanne Collins’ novel and the Lionsgate film, opened in London in November 2025. She was involved in bringing the adaptation to the stage, and the production formed part of the studio’s wider expansion into live entertainment.

Before joining Lionsgate, Brown worked at themed entertainment design firm Thinkwell Group and practised law.