Jenefer Brown is executive vice president and head of global live, interactive and location-based entertainment at Lionsgate.
After the launch of Lionsgate Entertainment World in 2019 in China, Brown and her team are preparing for more themed entertainment experiences featuring the studio’s intellectual property.
What sets Lionsgate apart from other IP providers to the attractions industry is its focus on largely adult-led licensed properties. One of its key film franchises is The Hunger Games, as featured within the Lionsgate themed land at Motiongate movie park in Dubai. Meanwhile, at Thorpe Park near London and in Las Vegas, horror fans can enjoy The Walking Dead and SAW-themed rides and experiences.
There are now plans to expand Lionsgate’s presence at Motiongate, as well as roll out the Lionsgate Entertainment World format to other territories around the world.
Before joining the Lionsgate, Brown worked for themed experience designer Thinkwell, after a previous career as an attorney. “Her leadership, expertise, and tireless problem-solving skills instil confidence and trust that the project vision and goals will be achieved,” said former Thinkwell colleague Kelly Ryner.