Linda Hung boasts more than 20 years of design experience in the entertainment industry. She has focused on the theme park business at Forrec for the past eight years and gained 12 years of master planning design experience before that. She provides creative leadership and direction for Forrec, a leading entertainment design specialist.
Hung’s project experience ranges from large-scale resorts such as Resorts World Sentosa, Legoland Florida, Legoland Malaysia and Universal Studios Beijing. “The best part of planning a theme park is starting with a clean slate and watching it transform into a place that people go to and talk about,” she said. “That process is incredible to witness.”
Universal Beijing Resort opened in September 2021, welcoming the first visitors to Universal Studios Beijing, Universal CityWalk Beijing, Universal Studios Grand Hotel and the NUO Resort Hotel. Universal Beijing’s opening comes after 20 years of planning and construction. The attraction fuses popular Universal experiences with Chinese culture across seven themed lands.
Hung spoke to blooloop about some of the challenges and opportunities involved in designing IP-based attractions. “For IP-based attractions with a global presence, I’ve been fortunate to learn from some of the biggest brands,” she said. “Look for opportunities to take a successful attraction from one location and raise the bar to make the next one even better.”