As a key part of the team that built Merlin Entertainments up into the world’s second-largest attraction operator, Mark ‘Fish’ Fisher is its chief development officer. “I don’t think there’s one bit of Merlin I haven’t been MD of at some stage,” he says of the company.
Fisher started his career in the industry at the age of 16, performing as a costumed character at Alton Towers. Later, in the marketing department at Alton, he would meet Merlin founder Nick Varney. Over the past decade, they have helped the company consolidate its market position through a continued focus on the development of branded experiences.
In addition to rolling out new ‘Midway’ attractions under the Madame Tussauds, Sea Life, Little Big City and Dungeons brands, Merlin has expanded the global footprint of Legoland by opening new theme parks in the USA and Asia. In 2021, Merlin started construction on the world’s largest Legoland Resort, a $1bn attraction in Shenzhen, China.
Fisher retired from Merlin in 2022