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Shigeru Miyamoto Designer Nintendo

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Set to open soon at Universal Studios Japan, Super Nintendo World will be one of the most colourful and interactive new theme park realms ever created by Universal. Its distinctive look owes much to the imagination of Shigeru Miyamoto, a man described by GQ magazine as one of the gaming industry’s few auteurs.

Whilst gaming continues to tighten its grip on the attractions industry, Miyamoto’s frantic 8-bit cartoon worlds feature an element of fun that makes them arguably more accessible than other intellectual properties. And where better for the debut of such a theme park concept than on Nintendo’s home soil in Japan.

Following the launch of the first Super Nintendo World in Osaka, Universal will launch a second at Universal Studios Hollywood. Each will feature immersive, real-life experiences that take Super Mario Bros, Donkey Kong and other retro computer games into a new dimension.

Now in his late 60s, Miyamoto promised not to retire when being made a Japanese Person of Cultural Merit last October. “I’m going to do my best to keep doing new things,” he said. “I want people all over the world to smile.”

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