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China set to lead world theme park market

Bob Chapek Shanghai Disney china theme park market report

Estimates suggest that China’s theme park market will surpass the United States and Japan by 2020.

A report by consulting company Euromonitor International suggests that China will take centre-stage on the world theme park market within the next few years.

Retail sales of China’s theme parks are set to reach 12 billion yuan, says the report.  The daily average number of tourists is likely to exceed 330 million.

The company has taken a variety of data into consideration – and it backs up the figures.

In 2016 China’s theme parks attracted about 200 million visitors, according to a new report by Shenzhen Overseas Town Holding Company, a sponsor unit of the China Tourist Attractions Association.  This gave China second place in the world.

The theme park industry is increasing, gaining huge momentum.  This, in turn, will fuel figures.

A report by the Themed Entertainment Association shows that, out of the 20 most popular Asian theme parks, 13 are in China.  The report added that newly opened theme parks are showing strong competitive power against Shanghai Disney Resort.

However industry insiders says that problems still remain in the Chinese market. They noted a lack of overall design and planning.  Less integration with Chinese culture is also cited as a problem.  In addition, they claim that financing difficulty and weak global management are further obstacles to development.

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